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Greetings!
Your business thrives when people know its unique
strengths, you act early to correct problems, and you
adopt smart marketing tools. This newsletter has
articles to help you in all of these areas!
California residents -- Check out our Quick Link on the
new tax filing procedures required by the State.
| Lost Customers Help Your Business Grow |
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Have an angry customer? If you think that losing a
client is the issue, you're confusing the SYMPTOM with
the real PROBLEM, says sales guru Jeffrey Gitomer.
Smart management identifies the real problems and
corrects them. One of the best ways to discover the
true issues, according to Jeff, is to talk to the people
who have stopped buying your goods and services.
"Look at the lost customer as an inexpensive lesson,
rather than the dollar value out the window, " he
writes. "There's an easy way to find out why you've
lost customers. Just ask them."
Your inquiry and remedial action may get some of your
lost customers to return. But, even if they don't come
back, when you follow Jeff's 5 Lost Customer Recovery
Steps, your business will be stronger and set to keep
its clients happy.
Use Your Lost Customers »
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| Your Website Can Be Your Top Salesperson |
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It used to be enough just to have a website for your
business. But the days of the pure brochureware site -
one that lists your services but doesn't provide an
opportunity to really connect with your customers -
are gone.
Potential customers use the Internet to find services
from plumbers to vacation sites to certified public
accountants! They are looking for YOU!
They explore your web pages and judge your company
by the clarity and usefulness of its on-line information.
Use your web presence to make your business money.
Read our 10 tips to make sure that your Internet effort
is cost effective and on target.
10 Steps to Smart Website Marketing »
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| Do You Need a Rescue Plan? |
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Trouble can creep up on all businesses. No company
today is guaranteed a calm, profitable existence.
As a key leader of your organization, you need to
recognize problems before they become fatal. But, the
smoke from the daily fires you have to put out often
hides major trouble until it is a looming tragedy.
"Understanding more about the financial performance of
your company will help you see trends as they are
developing and not wait until a crisis," offers
Entrepreneur.com.
Read 7 red flags to look for in your business. If you
recognize these situations in your company, take
action NOW!
7 Early Warning Signals... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or CPA?
Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success.
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
Get the $corecard... »
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| How Are You Different? |
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Unless customers perceive something unique about
your business or its products they will relegate you to
commodity status and make purchase decisions solely
on the basis of price.
We call what makes your business special your Unique
Core Differentiator (UCD). You want your customers to
think of your UCD whenever they hear your company
name or talk about any product and service you sell.
Read more about developing your differences in the
article below... and, contact Sterck Enfield O'Neill for
help with your specific business needs.
Patricia A. O'Neill
Partner
Define Your Differences...
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