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Greetings!
Bad economic times can make business owners crazy.
But, successful companies stay focused on the
fundamentals of management and growth. They
overtake their competitors by avoiding panic and by
following solid practices which benefit their business
and clients. This edition of our newsletter highlights
proven actions which help make your business
profitable during both cold and hot financial climates.
| You Can't Do It All Yourself |
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Knowing how and WHEN to delegate is a key skill that
entrepreneurs have to learn as their business grows.
Most owners start their company based on their
vision and energy. The business prospers because of
the owner's personal involvement.
But, now your business needs you to assess your skills
and spend time where you are most effective. You
cannot do everything, and yet you cannot escape
some key tasks.
Intelligent delegation is required for your company's
health. Read how to use the power of delegation
without falling victim to the disasters of over doing it.
Tips on Delegation... »
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| Make Friends and Make Sales |
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More than half of your sales are made because of your
friendships, according to author Jeffrey Gitomer.
So, when you are looking to increase your sales, you
should be looking at ways to increase the number of
your friends.
"If you are reading this and thinking, 'I don't have time
for this relationship stuff, I'm too busy making sales,'
find a new profession. This one won't last long," says
Gitomer.
Building a true relationship takes time. It must be
done slowly. Click on the link below to start the
process of adding clients.
Making Friends/Making Sales... »
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| 12 Advertising Mistakes |
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Challenging times are the worst time for desperate
advertising measures.
We've written in the past about good techniques for
creating low-cost PR and advertising. (You can review
our past newsletters on-line by clicking on the
Newsletter Archive link on the right of this page.)
In this edition of our newsletter we offer cautions
about common mistakes that are too easy to make
when you are trying too hard.
Avoid 12 Marketing Mistakes... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Enjoying Success in Down Times |
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Most aspects of running a business require the same
discipline and approach, regardless of the broader
economic cycle.
Marketing in uncertain times, for example, still requires
you to qualify your leads and then to offer your
customers value. Customers have not suddenly
changed their nature or what they are looking for.
Your company will still win their business when you
follow sound marketing strategy.
Enjoy the tips on marketing in a turbulent economic
climate in the link below. And, please call Sterck
Enfield O'Neill for your specific business needs.
-- Patti O'Neill, Partner
3 All-Weather Criteria for Qualified Prospects ...
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