In this issue...
	Avoid 7 Lethal Business Mistakes Marketing Strategies that Don't Hurt the Pocket Getting Managers to Give Up Control Throw Out Your Dictionary, Phone Book, and Newspaper Help 24 Kids Get After-School Care

Marketing Strategies that Don't Hurt the Pocket

Do you use your invoices to bring in more business from your existing clients? Do you convert your contacts into customers by routinely asking if there is anything you can do professionally for them? These practical, low-cost actions are part of smart marketing plans for small and medium-sized businesses. "Marketing" isn't just for corporations with dedicated promotional and sales staff. Your business can benefit from the simple tweaking of things you are already doing. Your marketing campaigns can be highly effective even if they are as practical as your business. Get some ideas and start cost-conscious marketing. 7 Effective and Inexpensive Marketing Actions... »

Getting Managers to Give Up Control

"People like to be challenged by their work, just like they are challenged -- and satisfied -- by accomplishment, " explains executive coach Joan Lloyd. If your lead staff -- or you! -- are perfectionists, micromanagers, or compulsive decision makers, Joan's wisdom can keep your business' managers from sapping the energy and fun from your employees. Despite their concern and passion, over-controlling managers do a poor job for the business. If your company's managers are tempted to do everything themselves, you need follow Joan's advice. Learn simple techniques to loosen control around your business. Joan's essay offers concrete solutions that help your key staff do a better job. Managing Over-Controlling Managers... »

Throw Out Your Dictionary, Phone Book, and Newspaper

What does "oxymoron" mean? What is the street address of your new prospect in Oakland? Has Gray Davis been in the news since leaving office? The answers to all of these different types of questions are available at a click of your mouse at Google. Google isn't your father's search engine. It is a wide- ranging Internet resource center. You can still search for a word or phrase on the Internet. But, you can also look for pictures, calculate numbers, look up word definitions, and much more. Want to know how many miles per hour a 25 knot wind is? Google knows! See if you're up to date with the latest features of Google. Learn the Tricks of the Internet's Resource Center... »

Help 24 Kids Get After-School Care

Too many young children in San Francisco's Tenderloin have no place to go after school. Their parents must work to keep the family off the street. They stretch for food and shelter. There is no money for childcare. The kids are at physical, emotional, and academic risk. The Up On Top After-School program provides a free, state-licensed, care center for 24 of these public- school students every day. This program survives by private grants and donations. The holidays are a terrific time to donate to Up On Top -- or to your own favorite charity. Charitable giving is a great antidote to commercialism, cynicism, and frenetic gloom. Your gifts may help with your taxes. Sterck Enfield O'Neill can assist you with the tax planning for your donation. But, the most important benefit is the good that your generosity will do in the world. Give to an After-School Oasis for Tenderloin Children »