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Greetings! Your business depends on your relationship with your
clients! In this newsletter we focus on strengthening
your reputation by returning client calls.
Other articles will help you network, write sales letters,
and conduct effective meetings. Enjoy these tips, and
please contact Sterck Enfield O'Neill for your specific
business needs.
| Graceful Networking, Mixing, and Mingling |
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You know that a key to business success
is networking. But when you feel awkward, self-
conscious, or simply burned out, it's difficult to work
the crowd like Bill Clinton.
Plan your mingling strategy before you arrive at any
social event. There are simple steps to take which let
you mix it up while maintaining your poise and personal
comfort.
One suggestion from business coach Joan Lloyd: " ...
I will go to a networking event with a
question in mind. In addition to enjoying the socializing,
I am also working on my agenda item. By the time the
event is through, I often have the answer to my
question or I've conducted a mini focus group, without
anyone ever knowing about it."
Read all of Joan Lloyd's tips, and approach your next
social gathering relaxed and prepared.
Tips on Working the Crowd... »
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| 7 Hints for Writing Your Sales Letters |
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When you start writing a sales letter, do you
unconsciously and unstoppably start imitating the
worst pitch you've heard yourself? Do you assume that
if the "pros" write copy in a certain way, you should
mimic their hype and babble in the material for your
small business?
Clear your head, stop copying bad ideas, and make
more sales.
"Be the customer as you write," explains Cynthia
Perun. "This is the most important aspect of a good
sales letter, but it's often overlooked. Imagine yourself
as the reader of your letter, and write what the
customer wants to know--not what you want to say."
Cynthia's seven suggestions are a quick, clear read
themselves. Check out her ideas, and get your point
across.
See All the Writing Hints... »
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| A Structure for Smart Meetings |
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All meetings go better when they are planned. They
are shorter, to the point, and more often achieve their
purposes.
Participants in well-organized meetings feel that their
time has been used profitably.
Your meetings have four parts: start up, body, wrap-
up, and preparation for the next event. When each
of these are planned ahead of time, your session will
be a success.
Learn what goes into each area of your meeting and
review the sample plans in the article below.
A Quick Look at Successful Meetings... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the link below to immediately download your
FREE assessment tool THE PROFESSIONAL
ACCOUNTANT'S $CORECARD which specifically outlines
the skills, credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Returning Client Calls |
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"Not returning a phone call is like not using your turn
signal. Just plain rude," writes The Telephone Doctor
Nancy Friedman. I'll add that both failures are also
dangerous... to your personal or business health!
Sterck Enfield O'Neill is committed to return messages
within 24 hours. Our partners and team members do a
very good job at meeting this standard, and we will
keep working on our habits until we at 100%.
How about your business? Do you need MORE
persuasion on the importance of returning your calls?
Listen to Nancy in the link below and make your plans
to turn on your turn signal... and to return your
messages!
Charles R. Sterck
Managing Partner
Listen to the Telephone Doctor...
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