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Greetings! Fall is "just in time" to act to make your 2003 tax as
low as possible. Check out our feature article and its
call for you to take full advantage of the recent
changes to the tax code.
Also, look at the other articles in this newsletter which
show you ways to increase your business's top line by
meeting new clients and selling more to your current
customers.
| What's Better? A Lead or a Referral? |
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"A lead is a contact that may come from any number of
sources. This contact is generally not expecting your
call," writes Ivan Misner in Entrepreneur.com.
A referral, on the other hand, is someone who has been
pre-qualified by one of your existing clients or
contacts. The referral is looking for a service like yours
and is expecting to hear from you.
Ivan discusses types of referrals and how referrals are
handled differently depending upon how much of an
introduction you have been given by your mutual
acquaintance.
Take advantage of the referral sources available to
your organization. Distinguish among the shades of
referrals and give each the proper treatment.
3 Shades of Referrals... »
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| Toast Your Loyal Customers... and Grow |
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"Selling every customer only one item -- whether a
business plan, a landscape design, a kitchen remodel --
is a precarious way to earn a living,' writes Rhonda
Works in Inc.com.
If you have to capture a new customer for every sale,
you need a new business plan yourself. Why spend
time and effort convincing strangers to buy your
products or service when you already have people who
know you and like you?
Celebrate your current clients! Focus on earning
repeat sales from them.
Take a quick look at 3 ideas to earn income from your
loyal customers while you overcome 3 blocks to asking
for repeat business.
Article details... »
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| Introduce Yourself and be Remembered |
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While you value your current customers, you are also
out meeting people, shaking hands, and hunting for
new clients. You are networking, and so is everyone
else!
Does your introduction work?
"The ideal introduction is brief and memorable--one
that provides enough impact to arouse the interest of
those to whom you're introducing yourself and get
them to join your word-of-mouth team," offers Dr. Ivan
Misner.
Author of "Masters of Networking", Misner recommends
five goals which will ensure that you are remembered
as competent and professional.
Make Introductions that Last... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Time for Strategic Tax Planning |
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The 2003 tax law created opportunities for many
businesses to legally pay less to the Federal
government.
Do not wait until the year is over -- when you cannot
change your tax obligation -- to figure out how to take
best advantage of the current law.
Sterck Enfield O'Neill is offering seminars November 5th
(in San Jose) and 6th (in San Francisco) to discuss
highlights of the 2003 rules. Or, contact us for a one-
on-one tax planning session.
-- Geoffrey P. Kulik,
Partner
Tax Planning Seminar Details...
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