In this issue...
	Grow Your Business Now, Not Later Reach the Decision Maker Use Protection When Opening the Kimono The Art of the Sale Is Your Accountant or CPA Worth Your Money?

Reach the Decision Maker

You must meet with someone with the authority to buy your product, if you want to make a sale. "The appointment is the fulcrum point of the sale. You can't sell squat without a face-to-face or phone-to- phone appointment with a decision-maker," writes Jeffrey Gitomer. Jeff provides specific tips on getting appointments with the person who has buying authority. He suggests starting "higher on the decision-making chain than you dare"! Read the full article on how to engage your prospects so that you're introduced to right people. Compel Decision Makers to See You ... »

Use Protection When Opening the Kimono

Today's competitors are tomorrow's partners or buy- out suitors. Today's suitors are also tomorrow's potential competitors. You have to protect yourself from unpleasant surprises. "The challenge for entrepreneurs is how to create an environment in which they can open the kimono now -- that is, engage in honest negotiations with a potential strategic partner -- without feeling taken advantage of later," suggests Inc. Magazine's Bobbie Gossage. Frank discussions with other companies are increasingly important for business success. Check out the "safer negotiation" tips in the article below. Practice Safer Negotiations ... »

The Art of the Sale

Selling Retail, Business To Business, or Business to Consumer each demands specific approaches to making the deal. Selling products requires different techniques than selling services. As buyers have become more sophisticated, "selling has become an exercise in pain tolerance," offers Entrepreneur.com's Chris Penttila. Avoid the pain by arming yourself with appropriate methods that reach your customer. Read the clear points to keep in mind as you sell your services and products. These methods will help you close sales and help your business to grow. Hot Tips on Selling... »

Is Your Accountant or CPA Worth Your Money?

Are you satisfied with your current accountant or CPA? Do they provide you with the level of service, competence, and benefits you deserve? If not, your choice of CPA may be impacting your potential growth and success To help you understand what your CPA should provide, click on the logo to immediately download your FREE assessment tool THE PROFESSIONAL ACCOUNTANT'S $CORECARD which specifically outlines the skills, credentials, competence, and benefits every professional and business owner should demand from their CPA. More on this topic »