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Greetings,
Just because you CAN do something with a computer,
doesn't mean you SHOULD.
Technology is a tool, not a panacea. This newsletter
shows you intelligent ways to use technology to make
money without falling prey to profit-less gadgetry.
| Great Lies of the Internet |
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Along with promises that the check is in the mail, your
business now receives e-mailed guarantees that if you
send in your dollars, your firm will be miraculously
placed on the top of search lists. You start dreaming
of an early, luxurious, Google-supported retirement.
Placing high in search results IS important. When you
rank #1 in Google or other well known search engines,
people looking for your goods and services find your
business. You get new customers.
However, make sure that you know what you're being
offered! Are you buying a spot in a search engine no
one uses? Are you buying an ad?
Don't get fooled! Make intelligent choices about your
internet presence.
Avoid Internet Lies... »
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| 7 Ways to Make a Profit On-Line |
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"If you want your web site to be more than a hobby,
you need to put some thought into how to make it
profitable," writes Internet marketing expert Corey Rudl.
Whether you decide to sell your own products or those
of others, Corey suggests ways to maximize the
revenue stream of your Internet pages.
There are seven ways to earn money on the Internet.
Use them alone and in combination to make your
business a success.
Read 7 ways to make money... »
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| Choosing a Shopping Cart Program |
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Most businesses use the Internet as a part of their
marketing, sales, delivery, and service strategy. They
use their web presence to increase their bricks-and-
mortar operation's profit.
However, if your business plan calls for serious sales in
cyberspace, you will need a shopping cart for your
customers to load up and check-out. You'll need on-
line payment, shipping, and fulfillment strategies.
Before you invest tens of thousands of dollars in a
customized sales and ordering solution, check-out the
hosting services which provide you with ready-made,
complex selling solutions.
Check out the Carts... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Using the Internet for Fun and Profit |
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We all know about the fun of clicking through sites
until you're reading a surprisingly interesting article on
yak breeding in New Zealand.
The profit part of the Internet is harder to come by.
The article in the link below on site navigation and the
other stories in this newsletter give you specific ideas
for attracting and serving customers with common
sense techniques that use modern computer
functionality. Please also call Sterck Enfield O'Neill to
discuss how the Internet and other technology can
help YOUR business succeed.
-- Geoffrey Kulik, Partner
6 Navigation Tests for your site...
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