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Greetings,
You need understandable financial reports to know
your business' strengths and where special attention is
needed.
This newsletter offers suggestions for accounting
software, tips on sales and promotion, and ideas
for maximizing the tax deductions for caring for elderly
parents.
| Dealmaking Basics |
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Sales negotiation and closing techniques are essential
to your business' success.
You want more customers who feel they are being
treated well as they ask you to provide goods and
services at a reasonable profit.
Contacting, approaching, and negotiating are three
interdependent parts of this task, according to
Anthony Parinello, the author of the bestselling book
"Selling to VITO, the Very Important Top Officer".
Read his quick principles on "top-down" negotiating.
Learn More about Dealmaking... »
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| Promote Your Business with Low-Cost Tools |
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Simply put, "public relations" is the relationship your
business has with future clients, current customers,
potential clients, and other members of your
community.
"The relationship you create with these people will
have a profound effect on the future of your
business," says Catherine A. Reilly of Business Start-
Ups magazine. "The function of PR is to publicize your
company to these people, and to create a positive
image of your business which will translate into sales
dollars. No one will know that your company exists if
you don't tell them, but you must tell them in a
systematic, planned manner."
There are many tools you can use to remind the world
of your business. Read about effective steps to take
that do not involve great expense.
Check out low-cost promotion ideas... »
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| Let Tax Laws Help You Care for Elderly Family Members |
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Your financial costs of caring for elderly relatives can
often be offset by tax savings when you properly
handle the exemption deduction, filing status, medical
payments, and nursing home costs.
If you can legitimately claim your relative as a
dependent, your tax bill will normally be lower!
With proper planning you can even make sure that the
member of your family who will receive the most tax
savings earns the deductions.
Read the article in the link below for additional
pointers, and contact Sterck Enfield O'Neill if you
would like information on your individual situation.
The 5 tests for claiming a dependent and more details ... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Is Your Accounting Software Doing Its Job? |
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"What you can measure, you can manage" is a mantra
we chant with our clients. For many of them
QuickBooks provides a solid financial measurement
structure which puts information in their hands in a
familiar format.
You can send your QuickBooks data to us -- or we can
look at it on the web if you're using QuickBooks on-line
-- and we can help you understand your
business in a rapid, efficient manner.
If you have more complex needs we can also help you
with MAS90 and other accounting software suites.
Click on the links below for general information on how
QuickBooks can help your business, or contact Sterck
Enfield O'Neill for answers to your questions.
-- Ken Mierow, Accountant
More Information on How QuickBooks Helps ...
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