Sterck Enfield O'Neill accounting group, inc.
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 The Accounting Educator . from Your Financial Success Advisors 
May 2003, Volume 2 
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Greetings,

Smaller businesses compete successfully against larger corporations every day. We have some tips to make your business the winner of the competition... even when you're fighting the local Goliath.

In this issue...
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  • The Advantages of Small Businesses
  • How to take market share from the big guys...
  • Ten Steps to Wise Decision Making
  • Battling Giants with Flexibility
  • Is Your Accountant or CPA Worth Your Money?

  • How to take market share from the big guys...
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    Can a small office supply store survive when a Staples or an Office Max moves into the area?

    Yes! They can beat the big guys and grow!

    But, small businesses have to use their strengths and not focus only on cutting prices and profits. Value is often more important to customers than simple price.

    "Small businesses need to find niches to survive, and often one of the best ways to survive is to move into higher-end versions of what you have been doing," says Jerome Klein, president of JHK Marketing in Entrepreneur.com.

    More Ideas ... »

    Ten Steps to Wise Decision Making
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    Small businesses are heavily dependent on the decisions made by their owners and key staff members. Your business is dependent on you!

    Do you think you make good decisions? Are you comfortable about how you make your choices?

    There are definite advantages to using a specific process to make a decision. The most obvious advantage is the reduced level of stress you will experience.

    Check out 10 ways to make good decisions... »

    Battling Giants with Flexibility
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    from Entrepreneur.com

    Small and medium-size companies are speedboats driving circles around the lumbering barges of huge corporations. They are more nimble than the big boys in adjusting their business course to meet customers' needs.

    Businesses like yours also use their imagination to limit rent and fixed payroll which the less imaginative giants accept passively as the "cost of doing business".

    Take quick tour of how other start-ups and growing businesses use their brains to beat the corporate brawn.

    More ways to win... »

    Is Your Accountant or CPA Worth Your Money?
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    Are you satisfied with your current accountant or CPA? Do they provide you with the level of service, competence, and benefits you deserve? If not, your choice of CPA may be impacting your potential growth and success

    To help you understand what your CPA should provide, click on the logo to immediately download your FREE assessment tool THE PROFESSIONAL ACCOUNTANT'S $CORECARD which specifically outlines the skills, credentials, competence, and benefits every professional and business owner should demand from their CPA.

    More on this topic »

    The Advantages of Small Businesses
    Sterck Enfield O'Neill focuses on small- and medium- sized companies because we know we can help your organization grow and be successful.

    This newsletter's tips and suggestions will help your business beat its competition. The real- life stories and specific suggestions will give your company the ability to overcome larger rivals.

    Please contact us and let us know when it is convenient for us to meet and discuss your specific business issues.

    -- Charles R. Sterck
    Managing Director

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