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Greetings!
You cannot plan to save on your 2003 taxes once it is
2004! In this newsletter read our suggestion that you
look at your tax situation while there's still time.
Our other articles help you improve your advertising
and avoid wasting time on fruitless proposals. We also
are sneaking in quick tips to keep your business meals
on track.
| Total Recall for Your Ads |
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Are your advertising campaigns wasting your time and
money?
"Companies spend billions of marketing dollars each year
to design memorable ad campaigns. But what does it
really take to make your business's name or message
stick in a prospect's mind?" asks Kim Gordon in
Entrepreneur magazine.
Build on the sound principles in Kim's article, and your
ads will be noticed and remembered. They will get your
company more business.
4 Methods for Memorable Marketing... »
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| Holiday Meal Disaster |
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The holidays are a terrific excuse to do the socializing
we like to do with our important clients and professional
contacts. A celebratory dinner, a relaxed lunch, an
unhurried snack -- what fun!
But, make sure your eating habits are not turning your
fellow diners away from the deal.
"It was difficult to pay attention to what my lunch
partner was saying," reports Joan Lloyd. "Salad dressing
was dribbling into his beard and bits of food were
popping out of his mouth as he spoke. His voice
seemed far away as my own mental voice said, 'Maybe
you should tell him he's wearing most of his lunch on his
face.' I forced myself to refocus on what he was
saying, '...So I was thinking we could become
strategic partners and refer clients to each other...'
Fat chance, I thought.
Even if your mother wasn't Emily Post you'll enjoy these
detailed suggestions on navigating around the business
dinner table. Read them, and then go out and have a
wonderful meal!
Dine with Panache... »
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| Steering the Request for Proposal |
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What percentage of proposals do you win? Do you and
your staff spend hours without reward either because
you lose the job or because you've cut the profit out of
a bid?
"Your job is to make yourself a winner before the
proposal happens by creating conditions or terms that
preclude others from either bidding or winning," says
sales expert Jeffrey Gitomer.
Rather than being reactive to each Request for
Proposal, you can use Jeff's techniques to either avoid
a formal proposal or else make sure that the client's
RFP has your strengths written into it.
If your proposal effort is not giving you a good return,
take a gulp and try some of the gutsy -- and smart --
techniques to handle proposals presented in the article
below.
Details... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the link below to immediately download your
FREE assessment tool THE PROFESSIONAL
ACCOUNTANT'S $CORECARD which specifically outlines
the skills, credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
Get the $corecard... »
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| Pay Attention Now, or Pay Cash Later |
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Not even CPA's LIKE thinking about taxes. And, we
don't like nagging you to think about them. That
makes us feel like the hated high school vice-principal
in charge of discipline.
But, this year there have been many changes in the
law. You may pay less taxes if you review your
situation and take action before the end of 2003.
Please contact us if you would like to discuss whether
you need a formal tax projection or if you have other
questions. We want you to retain as much of your
financial success as the law allows. And, we promise
not to treat you like a recalcitrant teenager.
Geoffrey P. Kulik
Partner
Taxes Let You Check Your Fiscal Health...
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