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Greetings!
Two articles in this newsletter help you gain new
customers -- by using existing clients' testimonials and
by winning over difficult prospects. Our other stories
help you cut costs, stay on the right side of the IRS,
and select the best Accountant for your needs.
We look forward to helping your business grow and
ensuring your personal financial success.
| Cutting Workers' Comp Costs |
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Workers' Comp is a terrific safety net to help injured
employees get back on their feet. But, OUCH!
California's Workers' Comp program has costs so high
that it was an issue in the recent recall election.
There are nine steps you can take in the first 24 hours
after an accident to maximize the benefits of the
Workers' Comp program for your hurt employees.
These actions also help you minimize your costs.
Use these common sense approaches and help your
employees while keeping costs down.
9 Steps in the First 24 Hours... »
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| Win Over Difficult Customers |
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We all encounter potential clients who are especially
hard to win over. These folks fall into four categories,
according to Entrepreneur magazine.
The know it all, the silent type, the indecisive
prospect, and the greedy customer can cause us all to
have fits.
But, when we recognize the these personalities and
what motivates them, we can convert a difficult
prospect into a satisfied client. We can put ourselves
in their shoes, listen, and respond in a way that meets
their factual and emotional needs.
Sell Difficult Customers... »
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| Pssst! I Don't Have to Pay Taxes Because... |
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Everyone loves the wild reasons floated on talk radio,
the Internet, and other alternative news sources about
why we don't really have to pay taxes or are entitled
to special tax credits.
Native Americans (or African Americans) are
entitled to a reparation tax credit! The income tax is
voluntary, so I don't HAVE to pay! Income taxes
violate the Constitution by taking my property without
my consent! I can claim religious objections and not
pay taxes for wars I don't believe in!
The IRS refutes 21 frivolous reasons for not paying
income taxes in their well-researched and footnoted
publication. The Fed's dead-pan prose makes fun
reading, and their citation of relevant court cases
underlines the seriousness of falling for the false
arguments.
The IRS document is in Adobe Acrobat PDF format.
If your computer cannot open it up, download the FREE
Acrobat program by clicking "Acrobat Reader" in the
Quick Links section of this newsletter.
The Truth About Frivolous Tax Arguments... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the link below to immediately download your
FREE assessment tool THE PROFESSIONAL
ACCOUNTANT'S $CORECARD which specifically outlines
the skills, credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Your Customers Testify! |
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Testimonial statements are powerful messages to
potential clients. Your customers can sell in ways that
your salespeople cannot.
"When you say something about yourself, it's bragging.
When other people say it about you, it's proof,"
explains sales expert Jeffrey Gitomer.
Read more of Jeff's ideas on testimonials in the article
in the link below. And, please call Sterck Enfield O'Neill
for consultation on your specific business growth needs.
Patricia A. O'Neill, CPA
Partner
Using Client Testimonials...
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