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Greetings!
| 5 Strategies to Break Through |
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Every time you close a deal, you're practicing
breakthrough selling, according to Barry Farber in
Entrepreneur magazine. You're breaking through
barriers your prospects place in front of you.
"Breakthrough selling is not about performing
outrageous stunts that will set you apart in the
customer's mind," he writes. "Instead, it's all
about creating relationships-listening, qualifying and
understanding your customers' needs better than
anyone has before."
Go beyond jargon phrases like "breakthrough selling".
Read five concrete approaches that you can mix and
match to increase your sales, customer satisfaction,
and profits.
The Details... »
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| Pay You NOW! |
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Cash flow is especially critical to smaller businesses.
Your company is dependent on payments from your
customers to finance your on-going growth.
If only your clients understood the urgency of paying
you on time!
Entrepreneur Keith Lowe offers brief, effective ideas on
how to present your invoices so that they get paid
quickly.
For a Timely Pay Day... »
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| Overcoming the Perched Pen Syndrome |
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You have a great product, great benefits, proven track
record, reasonable price and, by all reasonable
standards, it fits the prospect's needs.
But the result is typically no sale and a constant
stream of calls not returned, appointments canceled
and frustration on the part of the salesperson.
"Let's stop the madness!" suggests author Anthony
Parinello as he provides four techniques to end your
frustration and to close the sale.
Follow Anthony's intuitive advice. Consider how you
can "coach your prospects" instead of selling them.
4 Ways to "Yes"... »
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| Is Your Accountant or CPA Worth Your Money? |
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Are you satisfied with your current accountant or
CPA? Do they provide you with the level of service,
competence, and benefits you deserve? If not, your
choice of CPA may be impacting your potential growth
and success
To help you understand what your CPA should provide,
click on the logo to immediately download your FREE
assessment tool THE PROFESSIONAL ACCOUNTANT'S
$CORECARD which specifically outlines the skills,
credentials, competence, and benefits every
professional and business owner should demand from
their CPA.
More on this topic »
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| Your Magic Numbers |
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Some metrics are simply more important than others
when gauging your company's financial health.
In Sterck Enfield O'Neill's Business Growth Seminars we
call these strategic values "Key Performance Indicators"
(KPI's). Inc.com uses the term "magic numbers" in its
case study of how a document storage business
identified a key leading indicator, watched the number
change, and saved itself from being financially shelved.
Think about your business as your read the article in
the link below. Do you know what YOUR magic
numbers are?
-- Patti O'Neill,
Partner
Magic Indicators...
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